Can you imagine what a sustainable future will look like? One young girl embarked on a journey of self-discovery to define the meaning of sustainability. She listed the important things in her life - resulting in a personalized picture of sustainability, linked to a larger story that included people from all over the world to make her dream come true.
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The MENA region has lately lagged behind the world due to political instability, poverty and lack of awareness, leaving our youth with broken dreams. Although these are not the only problems it is more the lack of will to implement change to mitigate climate related consequences. This highlights the importance of international cooperation in opposing the unyielding forces of nature’s fury.
What do each of us, especially young adults, have in common with corporates? Simple, it's our mindset. Both have the same mindset when it comes to driving change in an area that does not give immediate returns. This article explores the mindset of corporations towards sustainability by comparing it with something that we as young adults can relate to.
The article written explores various aspects of sustainability, both through human wildlife, and through the five senses. Indicating its importance and how sustainability is a way of life. The piece also binds the idea of closeness between the words written and the reader, by using strong motivational language that aims to push the reader to act instantly.
The world seems to be constantly talking about its goals towards building sustainable development. But it is useless, simply because the actions of its governments do not suggest any progression and in the midst of desperate attempts by private entities to achieve that goal, the role of young people is going to take centre-stage in that spiral.
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Minister of Climate Change and Environment, United Arab Emirates
Executive Vice President Unilever Arabia, MENA, Russia, Ukraine, Belarus & Turkey
Head of Nature Action Agenda, World Economic Forum (WEF)