Unilever initiates groundbreaking of its UAE Personal Care Manufacturing Site
United Arab Emirates, Dubai, – Unilever, one of the world’s leading FMCG companies and owner of global brands such as Dove, Lifebuoy, Vaseline and Lipton, has initiated the groundbreaking work of its Personal Care manufacturing site located in Dubai Industrial City (DI), U.A.E. Via this manufacturing facility Unilever aims to meet the growing local demand in the Personal Care segment, whilst achieving responsible and sustainable growth for its business in the region.
This new facility carries a large investment by Unilever and its suppliers which will exceed AED 1 billion (EUR 200 million - EUR 250 million). It will also generate 350 to 400 job opportunities.
“The demand for personal care products in the regional market is tremendous and we are seeing rapid growth year on year. Our new facility is a key component to achieving our vision of doubling the size of our business while halving our environmental footprint and increasing our positive social impact,” said Sanjiv Kakkar, Executive Vice President, Unilever MENA, Turkey, Russia, Ukraine and Belarus. “This investment is also part of our ongoing commitment to the UAE and its long-term ambition of achieving sustainable economic development.”
This world-class facility will greatly contribute towards the further development of the Personal Care market in the Middle Eastern and North African countries (MENA). It will produce innovative products that will swiftly meet the various needs of the different markets across the region. The majority of the goods manufactured in the new facility will cater to the MENA countries.
In line with Unilever’s Sustainable Living Plan, the new factory has been designed to ensure minimal environmental impact, including sending zero waste to landfill, similar to Unilever’s Lipton Jebel Ali factory, which was the first factory in the United Arab Emirates to achieve this.
Located in Dubai Industrial City
Kakkar added that Unilever’s decision to locate the Personal Care factory at Dubai Industrial City was influenced by the unique benefits that the industrial hub offers to clients such as an enabling business environment, duty free import of machinery, equipment and raw materials for production, speedy documentation processes for ensuring timely execution, as well as tariff-free access to the GCC and MENA markets.
Commenting on the ground breaking, Abdulla Belhoul, CEO, Dubai Industrial City said: “The new Unilever facility is a unique example of how industrial growth can exist hand-in-hand with sustainability for the greater good of the community. As the UAE economy deepens its focus on diversification into non-oil sectors, the industrial sector is set to witness greater growth than ever before. Towards this priority, one of our key goals at Dubai Industrial City is to offer an advanced, state-of-the-art infrastructure and systems that conform to global standards and exceed the expectations of our international clients.”
This new site is placed to become a game changer in the manufacturing industry given the introduction of state-of-the-art technology and its ability to demonstrate high rates of responsiveness to better serve Unilever’s customers.
It will form a valuable addition to Unilever’s manufacturing landscape in the Middle East and North Africa region.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has more than 172,000 employees and generated sales of €48.4 billion in 2014. Over half of the company’s footprint is in developing and emerging markets (57% in 2014). With more than 400 brands found in homes across the world, its portfolio includes Omo, Dove, Knorr, Domestos, Lifebuoy, Lipton, Sunsilk, Signal, Magnum and Axe.
Unilever’s Sustainable Living Plan (USLP) aims to double the size of the business whilst reducing environmental footprint and increasing positive social impact. Its three goals are:
Helping more than a billion people take action to improve their health and well-being
Enhancing the livelihoods of millions of people by 2020
Unilever was ranked number one in its sector in the 2014 Dow Jones Sustainability Index. In the FTSE4Good Index Series, it attained a top environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility annual survey for the fourth year running, and in 2015 was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard.
Unilever has been named in LinkedIn’s Top 3 most sought-after employers across all sectors. For more information about Unilever and its brands, please visit www.unilever.com For more information on the USLP: www.unilever.com/sustainable-living/
About Dubai Industrial City
Dubai Industrial City (DI) is a leading Middle East industrial hub spread over 55 square kilometres (560m square feet) of land. DI was established in 2004 to serve as a catalyst for the growth and expansion of the industrial sector in the UAE. It is primarily focused on providing facilities and support for light and medium manufacturing enterprises.
DI provides distinct zones for the following industrial clusters: Food & Beverage (F&B), Construction, Machinery & Equipment, Glass & Glass Products, Cement, Concrete & Lime, Iron & Steel, Wholesale & Trade Retail – Motor Vehicles.
Offering a cost effective and efficient non-free zone business environment for the region’s manufacturing sector, DI offers a wide range of products, including: Industrial Land, Labour Villages, Warehousing and Logistics Solutions, Commercial Office Space, Open Storage Yards, and Retail Showrooms with storage.
DI is strategically located close to Al Maktoum Airport (Dubai World Central) and Jebel Ali Port.