OMO & Comfort break the Guinness World Record for the largest collection of clothes for donation
OMO and Comfort, Unilever’s leading fabric cleaning and fabric conditioning brands, set the Guinness World Record for the largest collection of clothes for donations through their ‘Share A Touch Of Love This Ramadan’ campaign in UAE in partnership with Emirates Red Crescent. Over 146,000 clothes were collected, washed with OMO and Comfort and donated to the less fortunate with the help of Emirates Red Crescent. The record was made official by Guinness World Records Adjudicator Samer Khallouf.
The collection drive started at the beginning of Ramadan, July 2nd and continued till August 31th, 2014. The donations were collected through in-mall stands where people could drop off their clothes as well as through a direct line where consumers could call to have a representative pick up the apparel from their homes.
“We have been running the “Share a touch of love” campaign for five years now and every year we witness a remarkable increase in the number of people giving back. The Guinness World Record is a testament of the UAE’s generosity and enthusiasm to help the less fortunate,” said Madhusudhan Rao, Vice President of Marketing at Unilever North Africa Middle East, “This campaign is in line with Unilever’s long and rich history in contributing to the society through its business and brands, and increasing its positive social impact by improving people’s lives.” Added Rao.
“We are extremely happy with the response received from the people of the UAE this year. This campaign truly embodies the spirit of giving in Ramadan and is another proof of the great values rooted in the people living in this country. Those donations will help several people in need and we will continue with the help of our partners to support the nations that require our attention and focus on reaching to as many people as we can.
We look forward to another successful partnership with Unilever next year and to promote the different aspects of humanitarian work that we do.” said Mr. Mohammad Abdullah Alhaj Al Zarouni, General Manager of the Dubai branch of the UAE Red Crescent.
To follow the success of the campaign, including milestones achieved in terms of donations, please log on to www.facebook.com/comfortzonearabia or www.facebook.com/omoarabia
Omo believes that children should feel free to explore, learn and develop – and sometimes getting a few stains along the way is part of that process. It's how kids learn and express their creativity. Omo’s unique technology gives your family the freedom to get dirty, safe in the knowledge that Omo guarantees 100% effective stain removal.
The new enhanced Omo has recently been introduced to meet the evolving consumer needs in the region. New OMO offers 100% effective stain removal so that positive experiences leave lasting impressions, not stains. The micro enzyme formula dissolves rapidly, penetrating deeply to target the root of stains, lifting most common and tough stains away. Omo is a leading home cleaning brand across several developing and emerging markets.
Omo is available in both powder and liquid formats.
For over 40 years, Comfort has been helping mums and families to ‘Sharing an extra dose of love’. Comfort is one of the leading fabric conditioner’s in the world and one which has the ability to gives clothes superior freshness, unbeatable softness and clothes that look their best.**
Comfort’s thick creamy liquids give back to clothes what detergents take out. The fresh, evocative fragrances deliver tangible enhancements to clothes by touch and smell clothes will look and feel great to wear. Comfort is available in a range of exciting fragrances:
- Iris & Jasmine
- Rose & Musk
- Orange Flower & Aloe Vera
- Lavender & Magnolia
- Gardenia & Violet
- Rose & Jasmine
- Lotus & Jasmine
- Comfort Baby
**Versus ordinary fabric conditioner.
Unilever is one of the world’s leading suppliers of fast moving consumer goods. More than 2 billion consumers worldwide use Unilever products on any given day, buying 170 billion units of our product range. More than 173 000 people work for Unilever all over the world. In 2013 Unilever generated annual sales of €49.8 billion.
Our portfolio includes foods, ice cream and beverages, personal care and household care products. Unilever has more than 400 brands, 15 of which generate sales in excess of €1 billion a year. Unilever is Number 1 and 2 in more than 80% of the business.
Unilever is aiming to double in size whilst reducing its environmental impact, working to create a better future everyday by helping people to feel good, look good and get more out of life with its brands and services.
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