Unilever Mashreq launches new USLP Media Award
In total the USLP Media award encompasses 5 separate prizes. These 5 separate sections represent the 5 pillars of Sustainability which lie at the heart of the Unilever business. These are: Food, Hygiene, Nutrition, livelihood and Safety. In this important chapter of Egyptian history the award aims to encourage journalism in these key areas of sustainable development. It recognizes the importance and influence of the media in local communities and hopes to help find solutions for environmental, hygienic, food, safety and work issues which currently affect the daily lives of so many Egyptians.
Khaled Fayed, Managing Director of Unilever Mashreq stressed the importance of journalist’s entries for the prize including new ideas and real solutions which address these pillars of Alexandrian and Egyptian society. The winners will be carefully selected by a panel of experts and their names announced at a celebratory event in June.
Another objective of this award is to spread the spirit of optimism and hope in the community; with investigative journalism emphasizing the growing trend towards positive, sustainable practices and also the support which major business such as Unilever are providing to this sustainable movement. The recently readjusted Unilever Vision and the USLP reconfirm a commitment to reducing environmental impact and increasing positive social impact by improving health and well-being and enhancing livelihoods.
Unilever is one of the world’s leading suppliers of fast moving consumer goods. More than 2 billion consumers worldwide use Unilever products on any given day, buying 170 billion units of our product range. More than 173 000 people work for Unilever all over the world. In 2013 Unilever generated annual sales of €49.8 billion.
Our portfolio includes foods, ice cream and beverages, personal care and household care products. Unilever has more than 400 brands, 15 of which generate sales in excess of €1 billion a year. Unilever is Number 1 and 2 in more than 80% of the business.
Unilever is aiming to double in size whilst reducing its environmental impact, working to create a better future everyday by helping people to feel good, look good and get more out of life with its brands and services.
For more information about Unilever and its brands, please visit www.unilever.com
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