DEWA signs MoU with Unilever during WETEX 2013
Dubai Electricity and Water Authority (DEWA) signed during the second day of Water, Energy, Technology, and Environment Exhibition, WETEX 2013 a memorandum of understanding with Unilever.
The signing ceremony was attended by HE Saeed Mohammad Al Tayer, Vice Chairman of the Supreme Council of Energy, Managing Director and CEO of DEWA, which is organising "WETEX" 2013 under the umbrella of the Dubai Supreme Council of Energy,and Mr. Arijit Ghose, Managing Director, Unilever Gulf, in addition to high-level representatives of the company, which is global brand with sales in more than 190 countries around the world, offering goods that are consumed by more than two billion consumers around the world every day.
Under the Memorandum, DEWA will train Unilever promoters on the instructions to rationalize the use of water and energy and provide promotional materials on energy saving devices to be used at the points of sale as well as campaign management promotion of energy-saving devices.
HE Al Tayer said: "We are pleased to sign this agreement with a global leader in its field, such as Unilever. We are confident that the positive results that will be achieved by this agreement regarding the consumers of the company’s products in Dubai will be many, which will contribute to provide the elements of the transition towards a green economy in the Emirate of Dubai.
" He added: "The signing of the agreement with Unilever Gulf is based on the vision of DEWA to be a sustainable world class utility, where it adopts the integrated strategy designed to promote opportunities for cooperation and coordination with all interested parties in the development of sustainable and environmentally friendly, where the cooperation with the private sector in strategic projects is very crucial to reach our goals in creating sustainable and effective solutions, particularly in the areas of vital topics such as water and energy."
The agreement included a commitment from Unilever to activate water conservation, activate energy-saving devices, promote water conservation packages and encourage the campaigns directed for schools and the residential-oriented sectors.
Unilever commits to conserving water
Arijit Ghose said: "Unilever intends to fulfill its commitment to reduce ecological footprint through the full life cycle of their products and this is part of Unilever plan for sustainable living. There is only 5% of the environmental footprint caused by manufacturers like our company while 68% of which is produced for the consumer.
Hence, we take our responsibility to the partnership with non-governmental organizations and government agencies, as Dubai Electricity and Water Authority, to help educate consumers and thus ensure the best use of our natural resources.” Ghose added: "We live in an area that suffers from shortage of water, however we have one of the highest consumption rates in the world. So we are delighted that DEWA is our partner in this initiative, which shares our ambition to build a sustainable environment and provide a better life for all.”
Also, "Unilever" is committed to insert DEWA's instructions regarding the economy in the consumption of water in promotional packaging of soap, body lotion, shampoo, toothpaste and fabrics softeners in addition to providing support in booking promotional spaces to connect with consumers and give useful tips to change the habits of excessive use of water and energy.
The company is adding special guidelines regarding the economy in water consumption in its websites, including its Facebook page and official pages for relevant products. The Water, Energy, Technology, and Environment Exhibition, “WETEX" 2013, is an ideal place to view solutions, technologies and strategies on the latest environmental sustainability practices.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. We work with 171,000 colleagues around the world, and we are on track to generate annual sales of €50 billion in 2012. Over half of our company’s footprint is in the faster growing developing and emerging markets (56% in 2011).
Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world’s best known brands such as Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Lipton, Rexona / Sure, Wall’s, Lux, Rama, Ponds and Axe.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/
Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the Climate Counts Company Scorecard and for the second year topped the list of Global Corporate Sustainability Leaders in the GlobeScan / SustainAbility latest annual survey (2012). The company is an employer of choice in many of the countries in which it operates and is seen as a symbol for innovation and leadership development.
For more information about Unilever and its brands, please visit www.unilever.com