Unilever announces the winners of its 2nd idea trophy competition

The Competition Attracted Over 75 of the UAE’s brightest marketing Students

Unilever, one of the world’s leading FMCG companies and manufacturer of iconic brands such as Lipton and Dove, has announced the winning team of its 2nd edition Idea Trophy challenge in the UAE. The Grand Finale and awards ceremony were held this week in Dubai at The Westin Hotel.

The Idea Trophy competition is a global Unilever initiative with different chapters around the world. It provides senior level students with the opportunity to create a business strategy that will deliver the requested results. This year, students from American University of Sharjah (AUS), American University in Dubai (AUD) and University of Dubai (UD) were asked to develop a business strategy around Lipton Chai Latte. The strategy should help the brand to further penetrate the youth market and position Lipton Chai Latte as a trendy and delicious beverage.

Team “Blue Dots”, from the American University in Dubai, outshined other short-listed teams and deservingly won first place in the competition. Each member of the team won a two month summer internship with Unilever Gulf in addition to I-pad Tablets.

Speaking at the awards ceremony, Waqas Javed, Foods, Refreshments & Home Care - Marketing Director at Unilever Gulf, congratulated the winning team and added: “The Idea Trophy competition proves to us every year that we have a reservoir of high quality talent waiting to be groomed in this region. The level of passion, determination and creativity demonstrated by all teams has been extraordinary.”

Participating teams of The Idea Trophy competition has had to go through four phases including; idea generation and online submission, business and implementation plan submission, execution and presentations during the Grand Finale phase.

Expressing their joy

"The Unilever Idea trophy was an extremely exciting challenge that helped us put the theory we study in class, to practice. It is definitely an experience of a lifetime and one that can never be forgotten. We are extremely thankful to Unilever for this opportunity and hope that we have more events like this one which would help us students prepare for the real work world," Said Henna Mohnani, team leader of the winning team, Blue Dots.

The Idea Trophy competition is one of many activities that Unilever holds across universities in our region. These activities are held to strengthen Unilever’s engagement with the students, provide them with the right educational and professional programs, bridge the gap between the academic and real world and finally, inspire them to become great future business leaders.

About Unilever

Unilever is one of the world’s leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 180. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. We have more than 171,000 employees, and generated annual sales of €46.5 billion in 2011.

Working to create a better future every day, we help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Our portfolio includes some of the world’s best known and most loved brands including twelve €1 billion brands, and global leadership in most categories in which we operate. Our portfolio features iconic brands such as: Lipton, Dove, Vaseline, Sunsilk, Lifebuoy, Signal, Close-Up, Rexona, Axe Lux, Comfort & Knorr.

Unilever’s ambition is to double the size of our business, whilst reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with a target to help more than a billion people take action to improve their health and well-being, as well as sourcing all our agricultural raw materials sustainably by 2020. All of these goals are itemised in around 60 time-based commitments in our Unilever Sustainable Living Plan.

Unilever has led the Food Producers sector in the Dow Jones Sustainability World Indexes for 13 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the Climate Counts Company Scorecard and was named #1 in the list of Global Corporate Sustainability Leaders according to the latest survey findings from GlobeScan Inc. and SustainAbility Ltd.

For more information about Unilever and its brands, please visit www.unilever.com

Explore more on these topics:

Back to top


We're always looking to connect with those who share an interest in a sustainable future.


Get in touch with Unilever and specialist teams in our headquarters or find contacts around the world.

Contact us