Comfort Creations achieves record number of donations with 2012 Ramadan campaign
Comfort, Unilever’s leading fabric conditioner brand, proudly completes the third year of its annual Ramadan clothes donation campaign with the Red Crescent reaching record numbers.
The community campaign; “sharing a touch of love”, proved hugely successful in terms of increased scale of activity from 2011 – 2012, having doubled the size of the activation from two malls to four, as well as expanding the activation into Kuwait as well as the UAE. During the four-week activation, over 47,460 items of clothing were donated.
All clothes collected are being distributed to those in need by Comfort’s chosen charity and partner in this annual initiative: Red Crescent. To further support this important alliance, Unilever Gulf have donated $10,000 to Red Crescent as a reflection of the first ten thousand items of clothing that were donated by the public: a milestone that was achieved within the first week of the overwhelmingly positive activation.
“We are delighted to announce the enormous success of our annual community charitable campaign for 2012, with not only more malls, more countries and more communities involved – but most crucially, more clothes donated than ever before. This means that more people across the GCC* truly “shared a touch of love” with Comfort Creations this Ramadan.” Said Kenneth Lingan Marketing Director - Home and Personal Care, Unilever Gulf. For full details and figures on donations, please see media contact details below.
What is Comfort Creations?
For over 40 years, Comfort has been helping mums and families to ‘Live Life in Comfort and Flourish’. Comfort is one of the leading fabric conditioners in the world and one which has the ability to gives clothes superior freshness, unbeatable softness and clothes that look their best (Versus ordinary fabric conditioner.)
Comfort’s thick creamy liquids gives back to clothes what detergents take out . The fresh, evocative fragrances deliver tangible enhancements to clothes by touch and smell clothes will look and feel great to wear. Comfort is available in a range of exciting fragrances:
- Iris & Jasmine
- Rose & Musk
- Orange Flower & Aloe Vera
- Lavender & Magnolia
Recently, Comfort has launched its new Comfort Creations range which offers “Long Lasting Freshness with Dazzling Fragrances”. The range is available in two gorgeous fragrance combinations:
- Gardenia & Violet
- Rose & Jasmine
Unilever is one of the world’s leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. We have more than 171,000 employees, and generated annual sales of €46.5 billion in 2011.
Working to create a better future every day, we help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Our portfolio includes some of the world’s best known and most loved brands including thirteen €1 billion brands, and global leadership in most categories in which we operate. The portfolio features iconic brands such as: Knorr, Hellmann’s, Lipton, Dove, Vaseline, Persil, Cif, Marmite and Pot Noodle.
Unilever’s ambition is to double the size of our business, whilst reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with a target to help more than a billion people take action to improve their health and well-being, as well as sourcing all our agricultural raw materials sustainably by 2020. All of these goals are itemised in around 60 time-based commitments in our Unilever Sustainable Living Plan.
Unilever has led the Food Producers sector in the Dow Jones Sustainability World Indexes for 13 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the Climate Counts Company Scorecard and was named #1 in the list of Global Corporate Sustainability Leaders according to the latest survey findings from GlobeScan Inc. and SustainAbility Ltd. For more information about Unilever and its brands, please visit www.unilever.com
For further information on this press release, high res images, requests for product for editorial use and business interview requests, please contact:
KSA Unilever Unilever North Africa
PO Box 17055, Jebel Ali Free Zone, Dubai,
+971 4 8058210