AUD hosts Unilever's MENA marketing director

Dubai, June 3rd, 2012. The School of Business Administration at the American University in Dubai ( AUD ) hosted Ms. Tina Chikhani, Unilever's Marketing Director of Home and Personal Care (HPC) and Food & Beverage (F&B) categories across North Africa and the Middle East, as a guest speaker.

Unilever, one of the world's leading Fast Moving Goods Companies was invited to speak with AUD students as it is recognized globally for its marketing expertise in building a portfolio of iconic brands like Dove, Lipton, Lux, Sunsilk, Axe, Rexona, Comfort, Lifebuoy, Signal, amongst many others. In her presentation, Chikhani, emphasized Unilever's international marketing best practices and communicated effectively the nuances of doing business in the global environment, while inspiring AUD students to become outstanding marketers and business leaders.

The objective of the lecture was to provide students with real-life cases of best marketing practices in the international environment, which help bridging theoretical discussions with practical relevance," explains Dr. Tarek Mady, Chair of the Department of Marketing and Marketing Communications at AUD. "Marketing leaders such as Ms. Chikhani provide AUD students with discerning discussions on how the top companies in the world have managed to successfully navigate the various cultural, economic, infrastructure, and political environments unique to this and other regions."

As part of their student development agenda, AUD hosts guest speakers and lecturers from top leading local and international businesses who greatly help in enriching the educational experience of AUD Students, thus supporting the university in the fulfillment of its mission of teaching excellence and holistic learning. "At AUD , we always pride ourselves on maintaining close relationships with some of the best and well-known multinational companies operating in Dubai and the region. Overall, I cannot ask for a better experience for our students," comments Mady.

During the presentation, Chikhani presented the case study of "Axe Body Spray" as a successful example of international marketing best practices. Chikhani explains, "Using global campaigns is becoming more and more important for multinational FMCG companies. However, one should always keep in mind that the local insight and consumer needs should be the first priority and if that means tailor making campaigns to fit that requirement, so be it"

Dr. Mady concluded, "Our students found Ms. Chikhani to be very knowledgeable, approachable and cordial in spite of her many professional credentials and vast business experience. We sincerely hope to have her and other Unilever executives back for many more lectures in the near future.

About AUD

The American University in Dubai ( AUD ) is a private, non-sectarian institution of higher learning founded in 1995. It serves UAE nationals and international students who seek world-class career-oriented education. AUD, as an international institution of higher education, encourages global understanding by providing an atmosphere of cultural diversity and opportunities for an international education. AUD is accredited by the Commission on Colleges (COC) of the Southern Association of Colleges and Schools (SACS) to award Bachelor's and Master's degrees.

AUD is officially licensed by the Ministry of Higher Education and Scientific Research of the United Arab Emirates. The Ministry has accredited the university's programs in International Studies, Business Administration (both undergraduate and graduate), Communication and Information Studies, Engineering, Computer and Information Technology, Computer Science, Architecture, Visual Communication and Interior Design, Education (graduate), and Construction Management (graduate), in addition to a Certificate program in Middle Eastern Studies.

AUD is approved to operate by the State of Georgia Nonpublic Postsecondary Education Commission (NPEC).

AUD has received specialized accreditation for its Bachelor's of Business Administration (B.B.A.), and Master's of Business Administration (M.B.A.) degree programs in business through the International Assembly for Collegiate Business Education (IACBE). The university's undergraduate concentrations in Marketing Communications and Advertising (Creative) have been accredited by the International Advertising Association (IAA) in New York.

The Civil, Computer, and Electrical Engineering Programs of AUD's School of Engineering are accredited by the Engineering Accreditation Commission of ABET. The Bachelor of Science in Computer and Information Technology (B.S.C.I.T.) program is accredited by the Computing Accreditation Commission of ABET. For more information, please visit

About Unilever

Unilever is one of the world's leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 180. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. We have more than 171,000 employees, and generated annual sales of €46.5 billion in 2011.

Working to create a better future every day, we help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Our portfolio includes some of the world's best known and most loved brands including twelve €1 billion brands, and global leadership in most categories in which we operate. Our portfolio features iconic brands such as: Lipton, Dove, Vaseline, Sunsilk, Lifebuoy, Signal, Close-Up, Rexona, Axe Lux, Comfort & Knorr.

Unilever's ambition is to double the size of our business, whilst reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with a target to help more than a billion people take action to improve their health and well-being, as well as sourcing all our agricultural raw materials sustainably by 2020. All of these goals are itemised in around 60 time-based commitments in our Unilever Sustainable Living Plan.

Unilever has led the Food Producers sector in the Dow Jones Sustainability World Indexes for 13 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the Climate Counts Company Scorecard and was named #1 in the list of Global Corporate Sustainability Leaders according to the latest survey findings from GlobeScan Inc. and SustainAbility Ltd.

For more information about Unilever and its brands, please visit

Explore more on these topics:

Back to top


We're always looking to connect with those who share an interest in a sustainable future.


Get in touch with Unilever and specialist teams in our headquarters or find contacts around the world.

Contact us