Miguel Marti is a Unilever Customer Development Manager and leads the I’m Wall’s programme for Europe. Both he and the brand are ambitious for the programme to grow – with the aim of seeing the number of jobs created double to 100,000 by 2020.
To meet this ambition, Miguel, alongside Global I’m Wall’s Lead, Sarosh Hussain, and Customer Development Manager, Elise de Cock, have developed a new strand of the programme called ‘I’m Wall’s Liveable Spaces’.
Though still in the pilot stage, it sees team members working with vendors to explore ways they can help address social or environmental issues in their local area. The idea is to further increase the skills and job satisfaction for the vendor and at the same time increase the positive impact of the programme on local communities.
This summer, ‘I’m Wall’s Liveable Spaces’ was trialled in Spain. IAW vendors teamed up with local NGOs to become on-the-ground ‘good practice ambassadors’ working on a key issue: stopping cigarette butts from polluting the beach.