Blonde ambition

Hollywood icons Grace Kelly and Marilyn Monroe made cool, icy blonde locks an eternally glamorous style.

Golden glory

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There's no doubt that highlighted or bleached blonde hair can look fabulous, but preventing damage from chemical colouring treatments demands commitment to the cause!

By artificially lifting your natural hue in the salon or at home, you're subjecting your hair to an assault from chemicals and additives which can weaken its structure and strip the strands of their natural shine. That's why it's vital to put back the goodness that colouring can take out.

Caring for keratin

Hair is mainly made from keratin, a protein which can be broken down by over-zealous colouring, heat damage or chemical treatments – and this is what can lead to hair snapping or splitting. However, it can be prevented.

While modern-day blonde celebrities such as Madonna, Christina Aguilera and Gwyneth Paltrow have a horde of hairdressers at their disposal to tend to their tresses, most of us don't have that luxury. But it doesn't mean we can't indulge our hair once in a while.

Boost your blonde

Longer hair is older hair and through the years those dye-jobs add up. Visit the salon regularly to ensure your dry, split ends don't distract from your gorgeous colour.

Ditch all-over colour in favour of fewer carefully placed highlights. Adding warm shades of gold, or catwalk-inspired hues of blush, peach or creamy vanilla, can complement your natural colour, and will be far less high-maintenance.

Products that perform

Choose products designed to care for coloured hair. Cleansers enriched with extracts of chamomile, such as the shampoos and conditioners in Sunsilk's Lively Blonde range, offer natural lightening properties, which keep your colour looking fresher for longer.Try deep conditioning treatments at home. Wash your hair with a nourishing shampoo and then apply a creamy intensive treatment conditioner and wrap your wet hair up in a warm towel. Relax for at least three minutes before rinsing and your hair will thank you for it.

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