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Rexona Signs Historic 3-year Partnership with Saudi Women’s Football National Team

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Rexona is dedicated to the transformative power of movement, inspiring everyone to stay active. With this mission at heart, Rexona has consistently supported women’s football, championing the sport through numerous global initiatives.

Unilever leadership team at the signing event.

On October 20th 2024, Rexona marked the first official partnership for the Saudi Arabia Women’s Football National Team with the Saudi Arabian Football Federation (SAFF). This historic 3-year deal is set to significantly advance women’s football in the Kingdom. Rexona has always been a supporter of women’s football worldwide, with notable sponsorships including FIFA and the Women’s World Cup.

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As part of this partnership, Rexona will feature four female football players in media, with the aim to further promoting the sport and inspiring future generations. This partnership with SAFF represents a major milestone for Saudi Arabia’s women’s football, highlighting the rapid growth and development of the Saudi Women’s national teams since the inception in 2021.

This is the perfect time for Rexona to step in as a supporter of the female football teams. With the teams still in its early stages and brimming with young talent, our support can make a significant impact. By backing these promising athletes now, we not only contribute to their growth and success but also align ourselves with the future stars of the sport.

A Milestone for Women’s Football in Saudi Arabia

During the official signing ceremony at Al Awwal Park in Riyadh, Aalia Al Rasheed, Head of Women’s Football at SAFF, welcomed Khalil Yassine, our Head of Unilever Arabia, to celebrate the beginning of this multi-year partnership. With the continued success of the SAFF Women’s Premier League, now in its third season, this partnership will provide new opportunities for girls across Saudi Arabia to participate in the sport.

Head of Unilever Arabia signing the partnership on behalf of the company.

The growth of women’s football aligns with Saudi Arabia’s Vision 2030 strategy, which aims to inspire the country’s youth to engage in sports at all levels. This historic partnership with Rexona underscores the commitment to advancing women’s football in Saudi Arabia, paving the way for a brighter future for the sport in the Kingdom.

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