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For over 40 years Signal has been helping millions of people by providing products that are clinically proven to enhance their oral health 24 hours a day.

Enabling you to taste life to the full

In many of our products, we use state-of-the-art technology to deliver the results you need. Signal White System, Europe's leading tooth whitener, is just one example. In the GCC, Signal range includes the new fresh Green Apple flavour which has made a major contribution to the brand’s success.

Raising oral hygiene standards for the young

We also invest resources in encouraging the young to look after their oral health. This includes a new range, Signal Xperience, designed to meet the needs of the young, plus initiatives to promote higher standards of oral hygiene, usually in association with dentists and other oral healthcare experts. In Italy, for example, Signal sponsors oral care education for children and free dental check-ups as part of Dental Prevention Month.

Schools programme

Signal also plays a major role in promoting early brushing in many developing countries through its schools programme. At the same time, the brand has developed strong relationships with local governments, as well as dentists associations. The scheme forms part of Live. Learn. Laugh, Unilever’s global partnership with the World Dental Federation (FDI), which aims to improve oral health all over the world through practical, sustainable community programmes.

Unilever Arabia & oral health

In partnership with the National Dental Associations of the Gulf Co-operation Council (GCC), Unilever Arabia has recently launched a comprehensive oral health program across the region.

The campaign includes funding local dental conferences for dental professionals committed to public health, including exclusive sponsorship of the Gulf Scientific Dental conference for the next five years.

The aim of these activities is to increase public awareness on the importance of oral health as well as stimulate collaboration among the dental professional community to promote oral health care in the community.

Key facts

Number 1 and 2 in 50 markets, reaching over 4 billion people

Number 1 or 2 in 19 of our top 25 Oral markets, including Italy, France and Indonesia

Number 1 Oral brand in the GCC

Over the past 14 years, Signal has reached more than 5 million students in the Gulf through its educational and promotional programs

In 2005 alone, Signal, in association with the Saudi Dental Society, launched the National Dental Hygiene Campaign which saw 72 000 people receive free dental checkups.

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