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For children need to be free to experience the world; they get dirty, no worries. Omo will clean the dirt. That’s why Dirt is Good.

Dirt is good

Although it might sound strange for a leading laundry brand like OMO to say this, we believe, like you, that this type of dirt is good: it's an important part of a child's development. It's how kids learn, express their creativity and even bolster their immune systems.

We believe that children should be able to explore and experience the outside world without having to worry about getting their clothes dirty.

Omo offers you a new and improved formula with better stain removal for top and front load washing machines to suit your every need.

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