Fair & Lovely is the first fairness cream in the world with 100% safe ingredients and is dermatologist tested and proven.
Fair & Lovely’s unique patented formula is put together through extensive consumer research and clinical studiesthe product efficacy is tested and proven by dermatologists. All active ingredients in the Fair & Lovely formulation function synergistically to lighten skin color through a process that is natural, reversible and completely safe.
Keeping in mind different requirements of various skin types, Fair & Lovely offers its consumers in the Middle East a range of variants and cleansers. From the leading Advanced Multi Vitamin Fairness Cream to Moisture Plus for dry skin, Herbal Balance for sensitive skin and Anti Marks for blemish-prone skin. Fair & Lovely is constantly looking at bringing in new innovations that suit the Middle Eastern market and meet its consumer’s needs and aspirations.
Fair & Lovely is the first cream to have used Vitamin B3 in its formulation in 1975, which was proven to lighten the skin. And thus, Fair & Lovely, the world’s first safe and effective skin lightening product was created.
Fair & Lovely, is one of the most trusted brand for young women in India (ranked 4. in Economic Times survey of 180 top brands in 2001 and 2002 & ranked 7. in the Economic Times survey in 2004).
Fair & Lovely in the number one fairness brand in the GCC (as per Nielsen market share in UAE + Kuwait)