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Dove

In a world of hype and stereotypes, Dove empowers women's esteem recognising that beauty comes in all shapes and sizes and it's simply about how you feel.

An honest beauty brand

To help you enjoy your own brand of beauty, Dove provides a wide range of cleansing and personal care products that make a genuine difference to the condition and feel of your skin and hair. Now the world's top cleansing brand, Dove started its life in 1957 as a beauty soap bar that was clinically proven to be milder for dry, sensitive skin than other leading soaps: half of women have dry skin.

Bringing out your real inner beauty

This promise remains at the heart of the brand and has been extended to a number of other products, supported by the industry's longest-running medical program. Since the 1980s, for example, we've launched a moisturizing body-wash, deodorants, body lotions, facial cleansers and shampoos and conditioners, giving you a comprehensive range of solutions to bring out your true inner beauty.

Real results for real women

Our commitment to delivering real results is mirrored in our advertisements. For over 40 years, we've been using real women in our ads. In Arabia, real women testimonials were introduced more than a decade ago. Our current global campaign for Real Beauty continues the tradition by showing real women with unconventional beauty. The award winning campaign has established Dove as an iconic beauty brand and underlines our commitment to breaking down stereotypes and enabling women and girls in the Middle East and worldwide to celebrate their unique beauty.

Did you know?

According to global studies carried out by Dove across ten countries, including Saudi Arabia,

  • just 12% of women are very satisfied with their physical attractiveness
  • only 2% of women describe themselves as beautiful
  • 68% strongly agree that the media sets an unrealistic standard of beauty
  • 75% wish the media did a better job in portraying the diversity of women's physical attractiveness, including size and shape, across all ages
  • 89 % of women in Saudi Arabia want to change some aspect of their physical appearance
  • 28% of women and 24% of girls worldwide consider undergoing plastic surgery, consideration of cosmetic surgery and procedures was highest in Brazil, Mexico and Saudi Arabia among young girls (15-17).

Key facts

  • The world's number 1 cleansing brand with double-digit growth
  • Sales of over €2.5 billion a year in over 80 countries
  • Outsells all other skin care bars combined
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