Fair & Lovely

The region’s  leading fairness brand

Fair & Lovely’s unique patented formula with its fairness vitamin B3, combined with its triple sunscreen system makes your skin noticeably fairer while giving it nourishment. All the active ingredients in the Fair & Lovely formulation function synergistically to lighten skin color through a process that is natural, reversible and totally safe.

Keeping in mind different requirements of different skin, Fair & Lovely offers its consumers in the Middle East a range of variants. Besides the leading all purpose Fair and Lovely multivitamin fairness Cream, Fair and Lovely in the GCC offers a herbal range, an Oil Control Fairness Gel, and a new range of facial cleansers (face wash, mask, exfoliating wash). Fair & Lovely is constantly looking at bringing in new innovations that suit the Middle Eastern market and meet its consumer’s needs and aspirations.

Did you know

• Skin Lightening Creams are the preferred mode of Skincare in almost all Asian countries, just as anti-aging creams are in Europe and the USA.
• Fair & Lovely, is one of the most trusted brand for young women in India (ranked 4. in Economic Times survey of 180 top brands in 2001 and 2002 & ranked 7. in the Economic Times survey in 2004).
• Fair & Lovely in the number one fairness brand in the GCC

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