Dirt is good!
Although it might sound strange for a leading laundry brand like OMO to say this, we believe, like you, that this type of dirt is good: it's an important part of a child's development. It's how kids learn, express their creativity and even bolster their immune systems.
At a time when growing numbers of children are leading sedentary lives, often cocooned in the home, glued to the TV and the web, we're not afraid to celebrate this time-honoured truth.
Giving your kids freedom
More significantly, the idea that dirt is good isn't simply a catchphrase for Omo. It lies at the core of our brand, supported by patent-protected technology that gives your kids the freedom to get dirty, safe in the knowledge that Omo will remove those awkward stains. We believe that dirt is a valuable way to enrich our lives, both young and old, and since we launched our 'Dirt is Good' campaign the growth rate of Omo has increased to 5%
Omo innovations
Omo was first launched in the region in the early 1990’s with a unique patented protected technology. Through out the past years, Omo has had many innovations, including the introduction of Power Scoop, Tablets, Polybags and Easy Iron variants. Recent innovations included improved formulation to provide a longer lasting fragrance and freshened up packaging design.
This year, Omo will enter the Guinness book of record for the largest display ever with a mountain of Omo. With the efforts of a team of 16 people & assistance of 2 forklifts we have managed to build a step pyramid (L=10m; W=10m; H:7.5m) of around 31,000 full packs of Omo equivalent to 12 truckloads!
