Site Navigation

Cif, Jif

Everyone knows real life is dirty. And there's no point in pretending it's easily taken care of – it has to be cleaned thoroughly. Jif is the only everyday cleaner that deals with even the toughest dirt without damaging surfaces.

A history of innovation

The arrival of Jif in 1969, first launched in France and later rolled out in 45 countries, heralded the end of scouring powders. Initially, the brand focused on cream cleansers for the kitchen and bathroom, underpinned by its famous 'Skater' ads, which highlighted how scouring powders can 'scratch like skates on ice'.

Flexible & convenient

More recently, Jif has extended its core strength – its 'strong yet gentle' cream heritage – into new arenas, giving consumers greater flexibility and convenience. In India, we've developed a specialist protective coating for our hand dishwash bar that prevents it turning 'mushy' when it's left in water. In the UK Jif has sponsored a popular prime-time TV programme, How Clean is your House about tackling Britain's dirtiest houses and toughest cleaning jobs.

Hints & tips from Jif

Whether you have as much as an hour or as little as 15 minutes to spare, you can whip your home into decent shape.

Cleaning under pressure

The versatility of Vim

Take a look at these time-saving ideas from Vim, part of the Jif family.

Clean solutions from Vim

Key facts

Jif is Sold in 51 countries around the globe
Jif is the number 1 abrasive cleaner in the world
Asia is Jif's fastest-growing market and India its largest
Jif has been sold in the GCC for over 30 years
Jif is the leader brand in Household Cleaning category across GCC
Jif is locally manufactured in Binzagr Lever factory in Jeddah, Saudi Arabia
The recent innovation 'Jif Super Cream' , now available in the GCC, is proven as the the strongest multipurpose cleaner
Cif is also sold as Jif, Vim, Viss and Handy Andy.