Understanding our customers
Tea drinking is a social occasion in the context of Asian and Middle East culture, traditionally enjoyed with family and friends. It is the universal panacea which relaxes and revitalizes you at the same time. The success of Brooke Bond is based on this very insight, since tea is a part of the social fabric of many Asians based in the Middle East.
Outstanding blend quality
Brooke Bond tea is hand plucked from the best Indian plantations. This superior blend is highly appreciated by consumers for its rich taste & perfect color.
Did you know?
All tea originates from the same Camellia sinensis bush, which is a small white flowered evergreen bush. The top two leaves and bud from this bush make the best quality tea. Tea is cultivated in over 30 countries of the world, including China, India, Kenya and Indonesia.
The process of converting young fresh leaves into tea was developed in ancient times by the Chinese and remains largely unchanged today. All tea comes from the same tea bush, but differences in oxidation produce the three main kinds: Black, green and Oolong. The manufacturing process includes the stages of withering (leaving tea leaves to dry), rolling/cutting (through which complex series of chemical changes known as oxidation are initiated, drying and then grading into sizes.
The effects in caffeine in tea and coffee feel different, with tea producing a much gentler form of stimulation and coffee producing an over stimulation or “wired” feeling. This is partly due to the fact that tea contains other ingredients, which are thought to “take the edge off” of the caffeine, producing a gentler effect. One of these ingredients is theanine, found almost uniquely in tea, which has been found to produce a relaxed but alert mental state in human studies.
Key facts
There are many different types of tea in the world, including black, green, oolong, white and yellow tea. In the Middle East, mainly black and green tea is consumed.
Unilever is the world’s leading tea leaf company (3 times the size of its nearest competitor).
In the region, Unilever Arabia is the category leader with Lipton and Brook Bond brands reaching 80% share of the market.
From our range
