Fair & Lovely

Fair & Lovely is the first fairness cream in the world with 100% safe ingredients and is dermatologist tested and proven.

Fair & Lovely’s unique patented formula is put together through extensive consumer research and clinical studiesthe product efficacy is tested and proven by dermatologists. All active ingredients in the Fair & Lovely formulation function synergistically to lighten skin color through a process that is natural, reversible and completely safe.

Keeping in mind different requirements of various skin types, Fair & Lovely offers its consumers in the Middle East a range of variants and cleansers. From the leading Advanced Multi Vitamin Fairness Cream to Moisture Plus for dry skin, Herbal Balance for sensitive skin and Anti Marks for blemish-prone skin. Fair & Lovely is constantly looking at bringing in new innovations that suit the Middle Eastern market and meet its consumer’s needs and aspirations.

Did you know

  • Fair & Lovely is the first cream to have used Vitamin B3 in its formulation in 1975, which was proven to lighten the skin. And thus, Fair & Lovely, the world’s first safe and effective skin lightening product was created.
  • Fair & Lovely, is one of the most trusted brand for young women in India (ranked 4. in Economic Times survey of 180 top brands in 2001 and 2002 & ranked 7. in the Economic Times survey in 2004).
  • Fair & Lovely in the number one fairness brand in the GCC (as per Nielsen market share in UAE + Kuwait)

More Brands

Dove logo
Lux logo

from our range


  • Have you gone shopping for Eid yet? Tell us which you would choose to wear!

    أي من هذه الإطلالات ستختارين للعيد؟

    about 22 hours ago

  • The Kiwi Organic Mask that cleans out the pores and nourishes the skin with vitamins.
    - 1 Squeezed kiwi fruit
    - 1 spoon of a fresh lemon juice
    Mix the ingredients. Apply it on your skin for 15 minutes, then wash with warm water.

    اليك هذه الخلطة بفاكهة الكيوي، انها تنظف المسام وترطب البشرة !
    - اعصري حبة من الكيوي
    - اضيفي ملعقة من الليمون
    اخلطيهم وضعيهم لمدة 15 دقيقة ثم اشطفيه بماء دافئ.

    24 Jul

  • Fight skin dryness during Ramadan with Fair and Lovely's Advanced MultiVitamin!

    حاربي جفاف البشرة خلال رمضان مع كريم فير آند لفلي ملتي فيتامين +واقي شمس 15

    23 Jul

  • For best fairness results, use Fair & Lovely Advanced Multivitamin Cream twice a day, in the morning and night, after cleansing your face with Fair & Lovely Advanced MultiVitamin Face Wash.

  • New Fair & Lovely Advanced Multivitamin has a special formulation made up of a cocktail of vitamins and antioxidants that can be used in sensitive areas such as under the eye.

  • If you have sensitive skin, try Fair & Lovely’s Herbal Balance Cream. It’s rich with 16 precious herbal ingredients to help restore the natural balance of your skin.

Follow us on facebook

Back to top

Careline contacts


Unilever de Argentina S.A.
Alf. H. Bouchard 4191
Munro, Pdo. de Vicente López
Pcia. de Buenos Aires
T: 0800-888-6666
www.unilever.com.arLink opens in a new window

Contact Unilever ArgentinaLink opens in a new window


Back to top