Comfort

Caring for your clothes is important as it allows you and your family to look and feel fresh and clean. But Comfort does more than this. It helps you and your loved ones feel cared for every day.
New ideas to soften everyday life
Comfort noticeably enhances the wearability of our clothes, conditioning them to improve the way they feel and look.
As well as delivering exceptional softness, our range of fabric conditioners includes a variety of sensuous fragrances, enabling you to give your family's clothes that little bit of extra care and freshness. Passion Flower and Tropical Breeze are just some of the new versions we've unveiled.
Comfort is the GCC market leader in the fabric conditioner market, its variants providing superior softness and freshness to suit a range of lifestyles.
Unique technology
Recently Comfort has launched a new orange variant Tropical Breeze which guarantees new strong long lasting freshness supported by the Sunscent® technology.
Key facts
- Comfort makes up 20% of the global fabric conditioners market
- Comfort is the number 1 in 14 of the 23 countries in which it's sold
- Comfort is the established market leader in fabric conditioners across the GCC
- Comfort is the laundry brand with the greatest global coverage
From our range
Comfort blue
Comfort iron
Comfort pink
Jasmine

