Our History
Unilever NAME represents the entire North Africa and Middle East region. Unilever's corporate mission is to add vitality to life everywhere.
Unilever has been present in the North Africa and Middle East region since 1933, a year which saw the appointment of the Binzagar family as the company’s agent within Saudi Arabia while in the same year Unilever also entered the Egyptian market. In 1954 Unilever made its first foray in the “Maghreb” market with the launch of Omo in Algeria, from France, through a local partner followed by an entry into Morocco in 1960 and Tunisia in 1961.
In 1992 Unilever came on-shore in the Arabia Peninsula with the setting up of an office in Dubai and in the same year Lever Egypt was formed as a Joint-Venture with the Fine Foods Company, a member of the Rachid Group. In 1999 Lever Egypt and Fine Foods Group merged to form Unilever Egypt.
