About Unilever NAME

Discover Unilever NAME's profile and operation within the Middle East region

A leading FMCG in the region

Unilever is amongst the leading FMCG companies of the region and also the regions single largest TV advertiser.

In 2007, with the objective of driving alignment of its operations as well as to leverage synergies of scale and achieve the benefits of cost arbitrage, the three clusters of Arabia, Mashreq and Maghreb, which until then were operating independently, were combined to create Unilever North Africa Middle East (NAME). Unilever NAME is today operated through 4 Business Units; Maghreb (Morocco, Tunisia, Algeria, Libya), Mashreq (Egypt and Levant countries: Lebanon, Palestine, Jordan, Iraq, Sudan, Syria), Kingdom of Saudi Arabia (Saudi Arabia & Yemen) and Gulf (U.A.E, Oman, Bahrain, Kuwait, Qatar) with the regions headquarters situated in Dubai, Jebel Ali.

Unilever is the market leader, holding the leading position, in most of the categories within which it operates in the region.

With several Unilever factories dotted across the North Africa & Middle East landscape, almost all the products sold in the region are therefore produced locally. The production facilities for Home Care are located in Algeria, Morocco, Tunisia, Egypt and Saudi Arabia; for foods in Morocco and Egypt, Tea factories in - Jebel Ali, Dubai & Egypt, and personal care production facilities located in Saudi Arabia, Tunisia, Algeria and Egypt.

Unilever NAME has a unified Leadership Team whose role is to align, coordinate and leverage the operations of the businesses across 4 Business Units. All major functions that are needed to run a competitive business are located in the four business units of the region; Brand Building and Brand Development, HR, Supply Chain, Finance, IT, Market Research and Communications.

Production Facilities

Unilever has several factories dotted across the North Africa & Middle East landscape therefore almost all the products sold in the region are produced locally. The production facilities for Home Care are located in Algeria, Morocco, Tunisia, Egypt and Saudi Arabia; for foods in Morocco and Egypt, Tea factories in - Jebel Ali, Dubai & Egypt, and personal care production facilities located in Saudi Arabia, Tunisia, Algeria and Egypt.