Unilever signs MOU with Choithrams

2 million USD is allocated to achieve the stated environmental goals

Unilever signs MOU with Choithrams
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Unilever launched TRESemmé range to grant women salon transformation power everyday at home

23-02-2014: February 23rd, 2014: In a huge celebration, Unilever Mashreq launched TRESemmé range of products in the Egyptian markets. TRESemmé range of products is designated to grant women affordable salon transformation experience at home. The celebration was attended by Unilever Mashreq top management, society figures, and celebrities such as: Bushra, Mai Selim and Reem El Baroudy and the renowned Egyptian hair stylist salon “Ahmed & Abdou”. The famous hair stylist Abdo gave a comprehensive presentation on hair structure and the techniques ro maintain healthy hair. Celebration was concluded by a show for the latest haircuts and dos in 2014.

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